Search Engine Optimization is an important part of running a website aiming to generate more traffic, it is a method, techniques, strategies or tactics being used to attract visitors to the website by getting into the top rank placement of the search engine results page or SERP. Search engines such as Google (being the largest), Yahoo, Bing and a lot more.
It makes sure that a website is available to the search engine and enhances the chances for a website to be noticed by the search engines. It is a usual practice for online users not clicking through the pages of the search results that is why the site rank is critical to get more traffic to the website. Getting into higher organic ranks of the search, the bigger chance the site can be visited by the users.
SEO is naturally a white hat best practice, which webmasters follow to achieve high ranking in search results. There are lots of guides that explain different factors about it and below are some tips and terms and how to implement them.
Organic SEO – this term is used for describing the process of getting the natural placement of the website from the organic SERP (Search Engine Results Page). Some tactics used for organic practice is by using keywords, link building for improving link popularity, backlinks, and creating content for the readers; some of this is taught by the company Nashville TN SEO.
White hat – in search engine optimization terms, white hat is the processes of optimization strategies and techniques that focuses with the human audiences and completely follow the search engines’ rules.
Let us say, once a website is optimized for search engine and focus with organic ranking and relevancy, and then it is considered to be using white hat methods. The method includes writing content for the readers, keyword analysis, link building and back linking. The White hat process is usually used by site owners who tend to have a long-term investment for their websites.
Black hat – this is a a term used to refer hostile strategies and techniques, which is only focusing with the search engines but not with the users. This method does not usually follow the search engines policies.
Black hat SEO includes keyword stuffing, doorway passage, invisible text, unrelated keywords to the content and page swapping.
Black hat is usually employed by site owners searching for quick returns for their website instead of a long-term investment. The Black hat process can probably get your website banned by the search engines, but since they focus with fast, high returns, experts using the Black hat methods are expecting them getting banned.
Spam – this term is used to refer SEO manipulation strategies used to increase ranking in the search engine, but going against the Terms of Services of the search engines.
Comment Spam – this term is used to refer any comments being posted to a blog with the purpose of getting inbound links from the comment of the author’s blog or site.
Video SEO – this term is used to refer the optimization of the video content for the search engine traffic. The objective of using the video tactic is to make the video content visible to the search engines and organic search result for the major search engines such as Google having the traffic directed to the website and not with the hosting provider of the video. The video side is also known as vSEO, something that Nashville TN SEO teaches well.
Duplicate Content – this term refers to the content being copied or used again from the other pages. This process is used for increasing keyword density. Major search engines such as Google can filter duplicated contents and might penalize the site resulting to drop down the key phrase position of the site.
Search Engine Services – this phrase is used for describing services that are offered by the 3rd party involved that were purposely designed for assisting businesses to get better exposure to their rankings in search engines. Usually, the services offered are SEM (Search Engine Marketing) services, website optimization services and website promotion service.
This business will not leave the online scene, and if you plan to run a flourishing site, you need to master the dos and don’ts of this business. Understanding these terms above can help you understand it, and one of the best ways is to begin with a profitable business.